Fashion L'amour

Fck Plastic |

POLLUTION WITHIN by Vasilisa Forbes |

Plastic is not only all around us and drastically polluting our oceans but also changing the molecular structure of the environment. It is also within our own organism, with the water we drink, the food we eat, all found to contain traces of plastic pollution. It will alter our hormones, just the way it alters our climate, crops, soil and health of every organism on the planet. 

As of 2019, 84% of tap water tested globally contained plastic. Did you drink tap water today? There was plastic in it. Had a cup of tea or coffee today? There was plastic in that too. If there’s plastic in our oceans, there’s plastic inside us too, it’s quite simple (and simply frightening). 
We created a visual poster campaign to highlight the plastic-waste crisis we are facing, focusing on how it affects our bodies – an angle not regularly used by current campaigners, and an alternative way to target an image conscious generation. If plastic pollutes our earth, it also pollutes our bodies, and ultimately causes ill-health, damaging our cellular structure, and making its way into our diet. The posters were released on a few temporary billboards in London, and as activist subvertising paste-ups 

Creative Director & Producer:
Luke O’Prey
Vasilisa Forbes
Designer and Graphics: Luke O’Prey
Photographer: Elise Rose
Models: Leah Cunard, Shun Yin, Vasilisa, Samantha Davz MUA: Billie Mackenzie
Hair: Miguel Martin Perez

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